Our 2003 Cheap Trick concert packed the house as artists paid tribute to their Musical Roots and the people who helped inspire them.

Fans also helped inspire donations to Hearing Conservation charities as Shure contributed over $50,000 to H.E.A.R., HEI and HAMF.

And, NEW this year, Shure will really turn up the volume as the Grand Prize Winner will get to perform ON STAGE…AS OPENING ACT for our surprise headliner!